Ready WhatsApp Business message examples: marketing and utility templates that get approved

• Categorise correctly: utility for anything about the customer’s order or account, marketing for any offer or promotion.
• Keep variables such as {{1}} inside a sentence, with enough text around them to make their meaning clear.
• Write plainly, without exaggerated promises or lots of symbols.
• Any link should point to your own website or official page.

Order confirmation

Hi {{1}}, we received your order and will ship it within two days. Reply "OK" to confirm or tell us what to change.

Out for delivery

Hi {{1}}, your order is out with the courier and arrives today. If you are away, send us a better time.

Appointment reminder

Hi {{1}}, a reminder of your appointment on {{2}} at {{3}}. Reply here to reschedule.

Payment receipt

Hi {{1}}, we received your payment of {{2}}. Thank you.

Service request update

Hi {{1}}, service request {{2}} is now: {{3}}.

Limited offer

Hi {{1}}, {{2}} off everything until {{3}}. Reply "Yes" and we will send the details.

New product

Hi {{1}}, {{2}} is now in. Shall we send you photos and prices?

Win-back

We miss you, {{1}}! Here is {{2}} off your next order until the end of the month.

Abandoned cart

Hi {{1}}, your items are still in your cart. Shall we complete the order together?

Marketing costs much more than utility — do not label an offer as utility; Meta recategorises it, and it is better to be upfront.

When the customer writes first, your reply inside the 24-hour window is free-form. So welcome messages and after-hours replies are ordinary replies or a bot, not templates.

In FASLA CLOUD you write the template, set its category, language and variables, submit it to Meta from inside the platform and follow its status. Once approved, use it in campaigns or send it to a customer from the inbox.