Marketing
Messages you start whose purpose is promotional.
Offers, discounts, launches, abandoned carts.
$0.0644
per message
messages
Free tool — Meta's published rates
WhatsApp pricing calculator
Pick your customers' country, enter how many messages of each kind you expect to send, and see Meta's estimated monthly bill before you send the first one.
Customers' country (recipient number)
Currency
Rates last updated: 1 October 2026
Utility
Messages you start about an existing transaction.
Order confirmations, shipping updates, reminders, receipts.
$0.0036
per message
messages
Volume discount
Authentication
One-time login and verification codes.
An OTP to sign in or confirm a number.
$0.0036
per message
messages
Volume discount
Service
Your ordinary replies inside the 24-hour window after a customer writes.
Answering a question, following up a complaint, sending details.
$0.0036
per message
messages
The first 1,000 a month are free per number, then billed at the utility rate.
WhatsApp Business numbers
Each number has its own free allowance of service messages.
1,000 free
Egypt rates
Meta's published price per delivered message, in US dollars — Meta bills in USD.
| Category | Per message |
|---|---|
| Marketing | $0.0644 |
| Utility | $0.0036Down to $0.0027 with volume |
| Authentication | $0.0036Down to $0.0027 with volume |
| Service | $0.0036Same as utility |
| International authentication | $0.065 |
How this is calculated
- Meta charges for every delivered template message, by category and by the recipient's country — not yours.
- Volume discounts are included: Meta lowers the utility and authentication rate once a month's volume passes set thresholds, and the lower rate applies only to the messages past each threshold. Meta counts across all your numbers in the same country.
- Utility templates sent inside an open customer service window are charged like any other from 1 October 2026.
- Conversations that start from a Click-to-WhatsApp ad open a 72-hour window in which every message is free — not counted here.
This estimate is indicative and based on Meta's published rates, which Meta revises on its own schedule. The invoice Meta sends you is the only authority. Amounts in currencies other than the dollar are approximate — Meta bills in USD, and the actual exchange rate is set by your card issuer on the day it settles. FASLA CLOUD takes a 0% margin on messages.
About the calculator
The country of the customer's number you are messaging, not your company's. If you message customers in several countries, estimate each one and add them up.
Utility is a message about a transaction that already exists — an order confirmation or a shipping update. Marketing is any message meant to sell or promote. The price gap is large, and Meta decides the category when it reviews the template.
No. WhatsApp messages are paid to Meta directly, from the payment method on your WhatsApp Business account. We charge the platform subscription only, and a 0% margin on messages.
No. Incoming messages are always free, and messages that are not delivered are not charged.
Run WhatsApp Business on FASLA CLOUD
A shared inbox, broadcasts and automations — with the cost of every campaign in front of you before you send it.