Marketing
Messages you start whose purpose is promotional.
Offers, discounts, launches, abandoned carts.
$0.0795
per message
messages
Meta's published rates — updated 1 October 2026
WhatsApp Business API pricing in Italy
What WhatsApp Business messages to customers in Italy cost: marketing $0.0795, utility $0.03 and authentication $0.03 per message. Enter your expected volumes below to see Meta's estimated monthly bill.
WhatsApp message rates in Italy
Meta’s price per delivered message, by category. Messages customers send you are always free.
| MarketingOffers, discounts, launches | $0.0795 |
|---|---|
| UtilityFalls past 100,000 messages a month, down to $0.0225 | $0.03 |
| AuthenticationOne-time passcodes | $0.03 |
| ServiceThe first 1,000 a month are free per number | $0.03 |
Estimate your WhatsApp cost in Italy
Customers' country (recipient number)
Currency
Rates last updated: 1 October 2026
Utility
Messages you start about an existing transaction.
Order confirmations, shipping updates, reminders, receipts.
$0.03
per message
messages
Volume discount
Authentication
One-time login and verification codes.
An OTP to sign in or confirm a number.
$0.03
per message
messages
Volume discount
Service
Your ordinary replies inside the 24-hour window after a customer writes.
Answering a question, following up a complaint, sending details.
$0.03
per message
messages
The first 1,000 a month are free per number, then billed at the utility rate.
WhatsApp Business numbers
Each number has its own free allowance of service messages.
1,000 free
Italy rates
Meta's published price per delivered message, in US dollars — Meta bills in USD.
| Category | Per message |
|---|---|
| Marketing | $0.0795 |
| Utility | $0.03Down to $0.0225 with volume |
| Authentication | $0.03Down to $0.0225 with volume |
| Service | $0.03Same as utility |
How this is calculated
- Meta charges for every delivered template message, by category and by the recipient's country — not yours.
- Volume discounts are included: Meta lowers the utility and authentication rate once a month's volume passes set thresholds, and the lower rate applies only to the messages past each threshold. Meta counts across all your numbers in the same country.
- Utility templates sent inside an open customer service window are charged like any other from 1 October 2026.
- Conversations that start from a Click-to-WhatsApp ad open a 72-hour window in which every message is free — not counted here.
This estimate is indicative and based on Meta's published rates, which Meta revises on its own schedule. The invoice Meta sends you is the only authority. Amounts in currencies other than the dollar are approximate — Meta bills in USD, and the actual exchange rate is set by your card issuer on the day it settles. FASLA CLOUD takes a 0% margin on messages. Exchange rates by ExchangeRate-API, updated daily.
WhatsApp pricing in other countries
About WhatsApp pricing in Italy
$0.0795 per delivered message, at Meta's published rates (updated 1 October 2026). Meta bills in USD.
$0.03 per message, falling gradually to $0.0225 once utility messages pass 100,000 a month.
The first 1,000 replies a month are free per number, then they are charged at the utility rate ($0.03). Messages customers send you are always free.
Your customer's number decides it. If your business is in Egypt and messages customers in Italy, you pay Italy rates.
No. WhatsApp messages are paid to Meta directly, from the payment method on your WhatsApp Business account, and we take a 0% margin on them.
Start messaging customers in Italy on WhatsApp
The official WhatsApp Business API: a shared team inbox and approved-template campaigns — without bans.