Marketing
Messages you start whose purpose is promotional.
Offers, discounts, launches, abandoned carts.
$0.0225
per message
What WhatsApp Business messages to customers in Libya cost: marketing $0.0225, utility $0.004 and authentication $0.004 per message. Enter your expected volumes below to see Meta's estimated monthly bill.
Meta’s price per delivered message, by category. Messages customers send you are always free.
Meta prices Libya as part of the “Rest of Africa” market, so these are that market's rates.
| MarketingOffers, discounts, launches | $0.0225 |
|---|---|
| UtilityFalls past 100,000 messages a month, down to $0.003 | $0.004 |
| AuthenticationOne-time passcodes | $0.004 |
| ServiceThe first 1,000 a month are free per number | $0.004 |
Customers' country (recipient number)
Currency
Messages you start whose purpose is promotional.
Offers, discounts, launches, abandoned carts.
$0.0225
per message
Messages you start about an existing transaction.
Order confirmations, shipping updates, reminders, receipts.
$0.004
per message
One-time login and verification codes.
An OTP to sign in or confirm a number.
$0.004
per message
Your ordinary replies inside the 24-hour window after a customer writes.
Answering a question, following up a complaint, sending details.
$0.004
per message
The first 1,000 a month are free per number, then billed at the utility rate.
WhatsApp Business numbers
Each number has its own free allowance of service messages.
1,000 free
Meta's published price per delivered message, in US dollars — Meta bills in USD.
| Category | Per message |
|---|---|
| Marketing | $0.0225 |
| Utility | $0.004Down to $0.003 with volume |
| Authentication | $0.004Down to $0.003 with volume |
| Service | $0.004Same as utility |
This market covers: Algeria, Angola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Chad, Congo - Brazzaville, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea-Bissau, Côte d’Ivoire, Kenya, Lesotho, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mozambique, Namibia, Niger, Rwanda, Senegal, Sierra Leone, Somalia, South Sudan, Sudan, Eswatini, Tanzania, Togo, Tunisia, Uganda, Zambia, Zimbabwe
This estimate is indicative and based on Meta's published rates, which Meta revises on its own schedule. The invoice Meta sends you is the only authority. Amounts in currencies other than the dollar are approximate — Meta bills in USD, and the actual exchange rate is set by your card issuer on the day it settles. FASLA CLOUD takes a 0% margin on messages. Exchange rates by ExchangeRate-API, updated daily.
The official WhatsApp Business API: a shared team inbox and approved-template campaigns — without bans.